LSJ is a legacy brand known for classic, custom designs meant to be passed down through generations.

The name LSJ symbolizes the designer's family heritage.

Formerly the Creative Director for Gert Johan Coetzee, LSJ contributed to Gert's brand success. 

Originating from rural Limpopo, the designer's story reflects overcoming challenges in the fashion industry.
Fashion brand LSJ uses clothing as a tool for socio-political change, targeting marginalized voices.
LSJ’s success includes awards for unconventional figures like Thameenah Saint and Yaya Mavundla.
Partnerships with Yolanda Mukondeleli and Alphi Sipho Mkhwanazi strengthen the brands stance as the voice of the unique.

 

Career Highlights

 

2018

 

Ever Green music concert with Zonke Dikana - One Man Show collaborated with Shimza on a fashion show

 

2019

 

Bona mag cover with Cici styled Kgosi Lesego

The River Season 2: Zweli and Gayle’s wedding

Style Awards, Best dressed winner with muse Thameenah Saint

 

2020

 

Style Awards, Best dressed winner with muse Thameenah Saint Life with Kelly on Showmax

Designed garments for the diaries Queens Plate Best Dressed with Lootlove

 

2021

 

GQ Best Dressed with Yaya Mavundla

 

2022

 

Europa Art Shoes winter campaign with Pearl Thusi

Young, Famous and African designed garments for the diaries

BET Awards red carpet look with Moozlie

Savage Beauty on Netflix dressed Terry Pheto

Fashion Industry Awards South Africa - Evening Wear/ Bespoke Designer of the year

 

2023

 

Makhadzi SAMA28 stage looks Sandy Mzansi Magic

Impilo ye piona Young, Famous and African Season 2 Laconco - Forerverthina on Mzansi Magic

 True Love – August Edition Profile

 

2024

 

Young, Famous and African designed garments for the diaries

Ten Minutes with a Star magazine cover with Gigi Lamayne

Nia Pearl Savage Beauty on Netflix dressed Terry Pheto

Zonke Live at Sun City

Various Ministers for the Official Opening of parliament

 

2025

 

Dressed CEO and founder of BasadiInMusic awards 

Wardrobe Designer for BasadiInMusic awards 

Dressed : Grammy Award Winner Anthony Hamilton 
Best dressed with Alphi

Wardrobe designer for Gospel stars with Alphi 
Seriously single 2

Best dressed with Alphi at Durban July